Cloud9 Smart was founded in 2001 in answer to the growing disconnect in communication between phone system providers, phone service providers and the cablers that bound them together. As a home and office automation solution provider, Cloud9 Smart was founded on the need to overcome these complications by providing cutting-edge home and office automation solutions that are simple for the whole family to use.
Recently, they were approached by a customer with a request for a 75 inch TV installation in a challenging area of the house, six feet off the ground, four feet from a side wall and jammed between a brick wall and a window. Cloud9 Smart opted for AudioQuest cables to simplify a rather complicated process.
AudioQuest spoke to Director of Marketing and Admin for Cloud9 Smart about the importance of good quality cabling for some much-needed peace of mind and longevity “In an industry built on the future, we try to remain a little less ‘bleeding edge’ and a little more practical. We don’t want our clients to be the first on the block to have the new technology. We want them to be the first on the block to have it work correctly every time. We’re very meticulous about the products we pick and the methods we use to connect them, because time is our clients’ most valuable asset, and our job is to never waste their time.”
“The fact that about a third of our team has been with us for over a decade makes us feel like we’re building something special,” Wills continues. “Our pride is earned around the customer experience, but our passion is around building a great place for our team to work. Having an engaging and pleasant environment to come into every day makes us feel that we’re skirting the rat race. When a customer ranks us ‘10/10’ after a complicated project, it makes the headaches it took to get there worthwhile.”
Providing solutions that make a positive impact on the lives of customers is at the forefront of Cloud9 Smart’s business model. “Identifying disappointments around technology and building solutions to change that experience is a thrill,” Wills says. “In a constantly evolving industry, trying to remain agile and predicting its direction is a welcome challenge that keeps us engaged and excited for the future.”
The company has been a loyal AudioQuest dealer for a number of years. Wills explains, “We believe in using best-in-class products from reputable brands, and, when it comes to cables, AudioQuest is our default solution for our custom installations. We use the Cinnamon and Red River products in our rack installations and balun kits. Additionally, whenever we have local systems, we optimize the level of AudioQuest cables to match the performance of the given components.”
“We have strong relationships with Jim Scatena [AudioQuest’s Director, National Accounts] and Shaun Schuetz [AudioQuest’s VP, Sales]. Whenever we have questions or issues, need to provide feedback, or would simply like to test a product, we just have to ask! AudioQuest makes it easy to do business, and that is incredibly important to us when selecting any vendor for a given category.”
“When we began to look at using AudioQuest cables in more applications of our installations, our first thought was HDMI cables,” says Wills. “Knowing that the cables would meet a standard of performance, value and reliability was key to our team and clients alike. We ultimately decided to use the AudioQuest Cinnamon as our de facto HDMI solution on all installations, and today, we use AudioQuest cables in multiple places throughout a project… Cable selection is given short shrift both when designing a system and in troubleshooting it… But sometimes the cable is the culprit of mediocre performance, making it a small but crucial part of any system. We feel it’s very important to know that our cables come from a team that takes performance and durability seriously. AudioQuest removes one wild card from overall system performance and gives peace of mind knowing we have rock-solid support should anything go wrong.”
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