A number of brands distributed by Amber Technology in Australia and New Zealand have been making an appearance on legendary UK singer-songwriter Sam Smith's world tour. Smith rose to instantaneous world fame following the release of his debut album Lay Me Down in 2013. In 2018, he's enjoying a cool 2.3 million sales off the back of his second album titled The Thrill of it All and continues to smash the charts while performing on the world stage for his ongoing album titled concert tour for 2018.